DIGITAL MEDIA & CONTENT MANAGER – Fiji Rakavi Football Union Limited (Fru)

Key Responsibilities

• Develop and implement an integrated annual digital media and content strategy aligned with Fiji Rugby’s commercial, marketing, and team objectives.
• Define key performance indicators (KPIs) for audience growth, engagement, and conversion across all platforms.
• Manage the digital content calendar, ensuring alignment with match schedules, team campaigns, community initiatives, and commercial partnerships.
• Stay ahead of digital trends, platform updates, and rugby media landscape to keep Fiji Rugby at the forefront.
• Lead the end-to-end creation of compelling, high-quality content (video, photo, written, audio) for all digital platforms.
• Produce captivating behind-the-scenes features, player profiles, match highlights, tactical analysis and cultural documentaries that go beyond the game.
• Capture and edit live content during matches, training sessions and team events.
• Develop and maintain a strong, consistent brand voice and visual identity across all content.
• Lead content creation for major international fixtures, including inbound tours, overseas tours, test matches and global tournaments, ensuring world-class coverage across all platforms.
• Act as Creative Lead for Fiji Rugby podcasts, overseeing concept development, production, publishing, and ongoing content strategy.
• Plan, produce, and distribute long-form audio and video content, including podcasts and documentary-style features.
• Manage, grow and daily oversee all official social media channels (Facebook, Instagram, Twitter/X, TikTok, YouTube).
• Manage and optimize the official Fiji Rugby website, ensuring timely updates, news, and fixture information.
• Foster a vibrant, positive and engaged online community; actively respond to fans and moderate discussions.
• Utilize platform-specific tools (e.g., Instagram Stories, TikTok trends, YouTube SEO) to maximize reach and impact.
• Serve as the primary digital contact for key broadcast and commercial partners, ensuring contractual deliverables are met and amplified.
• Maintain a centralized, organized digital asset library (photography, video archives, logos).
• Collaborate with the commercial team to create integrated sponsor content and digital activation packages.
• Monitor, analyze, and report on performance metrics across all channels.
• Use data-driven insights to refine strategy, improve content performance and demonstrate ROI to stakeholders.
• Oversee the creation and delivery of in-stadia digital content, including big screen visuals, virtual/actual grass signage, LED ribbon content and virtual or broadcast-integrated graphics.
• Collaborate with match operations, broadcast partners, and commercial teams to ensure in-stadium assets align with brand, sponsor and competition requirements.
• Ensure seamless integration between stadium content, broadcast moments and social/digital amplification on match days.

Requirements

• Minimum Bachelor’s degree in Marketing, Communications, Media, Journalism, or a related field.
• Minimum of 4-5 years of proven experience in a digital media/content role, preferably in sports, entertainment, or a fast-paced consumer brand.
• A compelling portfolio showcasing expertise in video editing (Adobe Premiere Pro/Final Cut Pro), graphic design (Adobe Creative Suite/ Canva), and content creation.
• Deep, practical knowledge of all major social media platforms, their algorithms, and best practices.
• Excellent written and verbal communication skills in English. Proficiency in iTaukei and/or Fiji Hindi is a significant advantage.
• Experience with website CMS (e.g., WordPress), email marketing platforms, and social media analytics tools.
• A Storyteller at Heart: You see the narrative in every game, every player’s journey, and every cultural moment.
• Passionate about Rugby & Fiji: An innate understanding of passion for rugby and Fijian culture is non-negotiable.
• Creative & Agile: You can produce stunning content with limited resources and thrive under the pressure of match-day deadlines.
• Data-Informed: You balance creative instinct with analytical thinking to optimize performance.
• Team Player & Leader: You can work collaboratively with players, coaches, staff, and external agencies while driving your own vision.

How to Apply