DIGITAL MARKETING COORDINATOR – CJ Patel (Pacific) Pte Ltd

Key Responsibilities

• Developing and implementing digital marketing plans for the Company’s FMCG brand and product portfolio.
• Digital campaigns supporting brand awareness, product launches, seasonal promotions, consumer campaigns and trade activities coordinated.
• Approved brand and marketing plans translated into effective digital activities across relevant platforms.
• Digital marketing calendar aligned with the overall marketing, promotional and sales calendar maintained.
• Campaign timelines, creative requirements, approvals, publication schedules and post-campaign reporting coordinated and managed.
• Ensure campaigns are executed accurately, professionally and within agreed timelines and budgets.
• Competitor digital activities monitored and identify emerging trends and opportunities relevant to the Company’s brands.
• Regularly monitor competitor brands, retailer platforms and relevant FMCG market activity.
• Identify emerging digital, social media and consumer trends.
• Monitor new content formats, platform features and marketing practices relevant to the FMCG sector.
• Share relevant competitor and market insights with the Sales and Marketing team.
• Recommend appropriate opportunities to strengthen the digital presence of the Company’s brands.
• Work closely with Brand Managers and the wider Marketing team to support execution of individual brand strategies.
• Work closely with the Sales and Trade Marketing teams to ensure digital campaigns complement in-store and trade activities.
• Support digital communication for retail promotions, consumer competitions, activations, sampling campaigns and special events.
• Develop content around merchandising activities, product displays, launches and other market execution.
• Coordinate digital support for key customer and retailer campaigns where required.
• New product launches and relaunches supported through digital teasers, launch campaigns, product education and consumer engagement.
• Support the promotion of events, exhibitions, trade shows and consumer activations.
• Where appropriate, visit the market and retail outlets to capture content and gain an understanding of brand execution, consumer activity and competitor initiatives.
• Ensure digital marketing activities remain commercially relevant and support the overall sales agenda.
• Company’s and assigned brands’ presence coordinated and managed across relevant social media platforms, including Facebook, Instagram, LinkedIn, TikTok and other approved channels.
• Monthly and weekly social media content calendars developed and managed.
• Schedule and publish approved posts, stories, reels, videos and campaign content.
• Ensure social media pages remain current, professional, engaging and consistent with approved brand guidelines.
• Monitor comments, messages, mentions and consumer interactions and coordinate timely responses where required.
• Consumer complaints, product concerns or reputational issues escalated to the appropriate internal team.
• Social media trends monitored and recommend relevant content opportunities for FMCG brands.
• Support initiatives aimed at growing audience reach, engagement and brand communities.
• Engaging digital content developed including social media posts, promotional graphics, short-form videos, reels, product features and campaign materials.
• Creative briefs prepared for internal designers, agencies, photographers, videographers and other service providers.
• Write and edit captions, promotional copy, campaign messages and other digital content.
• Adapt content to suit different brands, audiences, channels and campaign objectives.
• Ensure all content meets Company standards and applicable brand/principal guidelines before publication.
• Coordinate required internal and principal approvals for digital content.
• Product photography, promotional shoots and other content-production activities coordinated where required.
• Liaise with advertising agencies, media partners, influencers, content creators, photographers, printers and other service providers as required.
• Coordinate briefs, quotations, timelines, deliverables and approvals.
• Ensure external parties comply with agreed brand guidelines, specifications and deadlines.
• Professional working relationships with internal stakeholders, customers, brand principals and external service providers mainatined.
• An organized digital library of approved brand assets, product images, videos, artwork and campaign materials maintained.
• Marketing team supported in monitoring expenditure and ensuring services are delivered within approved budgets.
• Compliance of all digital communications with approved brand guidelines and Company standards ensured.
• Ensure appropriate approvals are obtained before publishing promotional, product or corporate content.
• Confidentiality of commercially sensitive information maintained, including future product launches, pricing, promotions and business plans.
• Compliance to Copyright, image usage, music licensing and other intellectual property requirements considered when developing digital content.
• Ensure promotional claims and product information are accurate and appropriately approved.
• Inappropriate social media activity, reputational risks, consumer complaints or potential brand issues immediately reported to reporting manager.
• Performance of digital channels and campaigns monitored and analyzed the using available platform analytics and reporting tools.
• Track agreed digital marketing KPIs, including: Audience/follower growth; Reach and impressions; Engagement rate; Video views; Website traffic; Click-through rates; Lead or enquiry generation; Campaign conversions, where measurable; Cost per result for paid campaigns; and Campaign performance against objectives.
• Prepare monthly digital marketing performance reports for Management.
• Provide post-campaign analysis identifying outcomes, key learnings and opportunities for improvement.
• Use data and consumer insights to recommend improvements to future content and campaigns.
• Maintain records that allow comparison of digital performance across brands and campaign periods.
• Collaborate with other teams in the organisation for the benefit of the organisation
• Monitor and encourage team members to uphold image and value standards
• Uphold and demonstrate the organisation’s image and values
• Compliance to company policies, procedures and OHS requirements ensured.

Requirements

• Exceptional communication and project management capabilities, paired with specialized expertise in social media marketing and web analytics.
• Demonstrated background in designing using software (Apple, Illustrator, Canva, Photoshop) and deploying digital marketing strategies, supported by strong analytical and problem-solving skills.
• A collaborative mindset with the ability to build strong working relationships in a team-oriented environment.
• Professional certifications in Digital Marketing will be considered a distinct advantage.
• Three (3) or more years of proven professional experience in a comparable role in digital marketing, social media, marketing coordination, brand marketing or a similar role.
• Excellent command of English

How to Apply