MANAGER MARKETING AND BRAND – Fiji Airports

Job Description & Skills/Qualifications Required

Fiji Airports (FA) is a fully owned Government Commercial Company (GCC) that was established in April 1999. It came into existence as a result of the re-organisation of the Civil Aviation Authority of Fiji (CAAF) into separate commercial and regulatory authorities under the Public Enterprise Act, 1996. It is responsible for the operation of 15 public airports in the Fiji Islands. These include two international airports: Nadi International Airport – Fiji’s main international gateway and Nausori Airport – Fiji’s domestic hub and 13 outer island airports.

Fiji Airports is seeking a qualified and experienced individual for the role of Manager Marketing and Brand.

The role is responsible for FA’s brand visibility and reputation through strategic marketing initiatives. In addition, this role develops and upholds the brand’s image, personality, and promise, ensuring consistency and resonance with the target audience by weaving the brand’s narrative across various marketing channels, from traditional advertising to digital platforms, to build brand equity and drive consumer engagement.

Operating with the goal to drive revenue growth, improve customer experience, and strengthen the airport’s competitive position in the regional and international market.

Reporting to the General Manager Commercial the role and will be responsible for the following outcomes:

Summary of Accountabilities:

• Ensure consistency in brand messaging across all channels.
• Promoting the airport’s services, retail, and commercial offerings.
• Increase passenger engagement and collaborate with various stakeholders to align marketing efforts with the airport’s overall business objectives.
• Develop and implement sales plans to achieve set targets.
• Monitor sales performance, identify roadblocks, and adjust strategies as needed.
• Recruit, hire, and onboard talented marketing people.
• Provide ongoing training and mentorship to develop individual skills and sales expertise.
• Implement a clear and effective sales process for the team to follow.
• Conduct competitor analysis to understand market dynamics and develop a competitive edge.
• Identify new business opportunities and expand the customer base.
• Regularly communicate marketing, brand and sales performance to management.

Qualification and Experience:

• Bachelor’s degree in Sales, Marketing, Communications, Brand Management, Business Administration, or a related field.
• Minimum of 10 years of experience in sales & marketing, branding, or a related role.
• Experience with Brand Management: Demonstrated ability to develop and maintain brand guidelines, ensuring consistency across all marketing materials.
• Digital Marketing Experience: Familiarity with social media marketing, content creation, SEO, and other digital marketing strategies.
• Excellent verbal, written, and interpersonal skills, with fluency in English.
• Must be creative, self-motivated, punctual, and willing to work on deadline-driven hours.

A copy of the full Job Description can be accessed via the link: https://www.pacificpeople.com/wp-content/uploads/2024/10/3.-JD-Manager-Marketing-and-Branding.pdf

Remuneration
An appropriate remuneration package will be negotiated with the successful candidate commensurate with qualifications and experience.